Company News, New Products

Old Navy Launches Private Label Line

Rolls out in US to over 600 stores with plans to expand into Canada next.

Expanding its empire even further, Old Navy launched a private label beauty and personal care line today called Kindred Goods.   Kindred Goods is Old Navy’s first private label personal care line exclusively available at Old Navy stores. Kindred Goods was developed by Old Navy’s merchant and design teams in partnership with Tru Fragrance.   Currently the collection comprises of five affordable products: a hand cream, hair and body mist, foaming body scrub, body lotion and perfume. Each produ...

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